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Las conductas sustentables (CS) pueden producir tanto repercusiones psicológicas positivas (bienestar, satisfacción, felicidad) como negativas (costos y sacrificios) en las personas que las practican. El presente estudio investigó la posible influencia de variables como los rasgos de personalidad y los costos conductuales en la relación entre CS y sus consecuencias positivas. Empleando ecuaciones estructurales, un estudio de 100 estudiantes universitarios en una ciudad del norte de México encontró mayores niveles de beneficios psicológicos que de costos conductuales asociados a las conductas sustentables. El estudio también reveló que los rasgos de personalidad no afectan la relación CS-consecuencias positivas, mientras que los costos conductuales sí la influyen, de manera negativa y en una función híbrida, fungiendo tanto como mediadores y como moderadores de la relación.
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